Paid campaigns judged on cost per lead, not impressions.

Your budget sits in your own ad account. You can open it any day and check every rupee we spent, without asking us for a report first.

platforms

markup on your ad spend

accounts in your name

Four platforms, one accountable team.

Search campaigns built around commercial intent, plus PMax where catalogue or lead volume justifies it. Negative keyword discipline from week one.

Facebook and Instagram with structured creative testing. Most accounts fail on creative, not targeting, so that is where the work goes.

Video campaigns for awareness and retargeting. Usually a second-phase channel once search is converting.

Conversion tracking configured properly before spend scales, and pages built to convert rather than sending paid traffic at a homepage.

Ad budget paid directly by you to Google or Meta. It never passes through us, so there is no markup and nothing to reconcile.

Budget and bid adjustments, search term review, negative keywords, creative rotation. Paid accounts drift fast when nobody is watching.

New creative tested against a control rather than swapped on a hunch. Results logged so you can see what moved performance.

If paid is wrong for your margins or sales cycle, we say so before you spend. Some businesses should fix conversion first.

Send us account access, or just your website. We will tell you where the waste is and whether the channel is right for you at all.

Or run an instant AI visibility check with our partner AnswerShelf.