OUR OWN PROPERTY
Content and technical SEO for Arcnet
Our own technology publication, running for over a year. It is where we test what we recommend to clients before we recommend it.
Property
Arcnet, arcnet.in
Category
Technology, AI, cybersecurity and software
Running since
Over one year, continuously
Work
Content strategy and technical SEO
Status
Ongoing
WHY WE RUN IT
We do not experiment on client sites.
Every agency claims to know what works. Very few have somewhere to find out. Arcnet is ours: a real publication with real traffic where we can test content structure, schema, internal linking and AI visibility without a client paying for the learning.
When we tell a client that a certain page structure gets quoted by AI tools, or that a technical change moves rankings, it is usually because we tried it here first.
THE NUMBERS
One year of data, as it is.
Analytics for the 2025 calendar year. These are our own figures, not a client’s, which is why we can show them.
ChatGPT
Appears as a traffic source
AI assistants now send referral visits to the site, alongside Google and Bing.
3,667
Page views
Across 1,505 users in the year.
7+
Countries
United States largest, then India, China, Singapore and Brazil.
1 yr+
Published continuously
Not a burst of posts followed by silence.
WHAT IT TAUGHT US
The ChatGPT referral is the part that matters.
Most of the traffic arrives direct or through Google, which is normal for a publication. The line worth pointing at is smaller: chatgpt.com shows up in the traffic report as a referral source.
That is AI visibility measured the only way that counts, by someone actually arriving. It is a small number today. It was zero not long ago, and it is the direction every search channel is moving in.
We are not going to show you a traffic chart and call it expertise. The useful finding is that AI tools send real visits, and we can see exactly which pages earn them.
Want to know if AI tools send you anything?
Most businesses have never checked. A free audit covers it, alongside your rankings and your Business Profile.