CASE STUDY
Instagram content, design and ads for JewelReady
A direct-to-consumer jewellery brand with no website and no audience. We started the account at zero and built it as the only channel.
Client
JewelReady
Industry
Direct-to-consumer jewellery
Channel
Instagram, no website
Services
Content, design and paid ads
Status
Ongoing
THE CHALLENGE
One channel, no audience, and nowhere to fall back on.
JewelReady came to us with no website and no following. In most projects a social channel supports a site that is already converting. Here there was no site. Instagram had to do the whole job: discovery, browsing, trust, and the enquiry itself.
Jewellery is also one of the harder categories to sell on social. Buyers compare closely, the photography carries almost all of the persuasion, and the feed is crowded with brands spending far more than a new account can.
The easy route was to buy followers and show a big number. We did not, and the number here is smaller because of it.
WHAT WE DID
Three disciplines, run by the same team.
Content, design and paid ads usually sit with three different people or three different vendors. On an account this small that does not work, because every post has to do more than one job.
01
Treated the profile as the storefront
With no website, the bio, highlights and grid had to carry what a homepage normally carries: what is sold, what it costs, and how to order.
02
Design built for the category
In jewellery the image is the product page. Creative was produced to be judged close up, not scrolled past.
03
Content on a plan, not on impulse
A posting plan with repeatable formats, so the account could stay consistent without a scramble every week.
04
Paid ads to find the first audience
A new account has no reach of its own. Paid was used to put the work in front of people who had never heard of the brand.
05
Grown without buying followers
No purchased followers and no engagement pods. Posts average 61 likes and 9 comments against 609 followers, and the comments come from real accounts rather than bots.
THE RESULTS
What changed.
0 to 609
Organic followers
Built from a brand new account with nothing behind it.
100
Posts published
Sustained output, not a launch burst that went quiet.
9
Accounts followed back
No follow-for-follow. The audience was earned, not traded.
0
Followers bought
No purchased followers, no pods. The count is the real one.
Starting a channel from nothing?
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