CASE STUDY
Website rebuild and local SEO for Narayan Kitchens
Narayan Modular Kitchen & Furniture lost access to the website and domain they had been paying for. We rebuilt on a new domain registered in their name.
Client
Narayan Modular Kitchen & Furniture
Industry
Modular kitchens, wardrobes and hardware
Location
Kanpur, Uttar Pradesh
Services
Website rebuild, local SEO, Google Business Profile
In business
15+ years, 500+ customers served
THE CHALLENGE
They had paid for a website for years and owned none of it.
Narayan had been running for over fifteen years with its own workshop, its own installation team and more than five hundred customers behind it. The business was not the problem. The website was.
Their previous agency held the domain and the hosting. Everything the business had built online sat on an asset nobody at Narayan could log into. When the relationship broke down, that became the whole problem rather than an inconvenience.
Then the phone number on their own website was changed to one they did not control. Enquiries generated by their own brand, from their own site, were no longer reaching them. Access was being withheld pending further payment.
The business was fifteen years old. Its online presence could be switched off by someone else.
WHAT WE DID
We advised them not to fight for the old domain.
The obvious move was to chase what they had already paid for. Recovering a domain from an unwilling holder takes months and can still fail, and those months would be spent on lawyers instead of leads. We recommended starting again, properly.
01
Secured what already existed
A complete backup of the old site and database, verified file by file and security-scanned before anything else started. Nothing was lost in the move.
02
Bought the new domain in their name
narayankitchens.com was registered on the client’s own hosting account, under their own email. We hold access only for as long as we work together.
03
Refused to touch the old systems
Even with the client’s permission, logging into infrastructure controlled by another party is a line we do not cross. Everything was rebuilt fresh instead.
04
Rebuilt the site to rank
WordPress build using real photography from their own workshop, dedicated pages for each kitchen and wardrobe line, and structured data from the start.
05
Checked every claim before publishing
Old marketing material said 25 years in business. It is 15. Every number on the new site was verified against the business before it went live.
06
Led with Google Business Profile
A new domain ranks from zero, so the profile carried enquiries while organic search built up underneath it.
THE RESULTS
What changed.
+75%
Organic traffic
Over six months, from a domain that started at zero.
12
Month package
Signed after the first month of SEO, on the strength of enquiries and early rankings.
5.0
Google rating
Across 36 reviews on a profile they own and control.
100%
Owned by them
Domain, hosting, Analytics, Search Console and Business Profile, all in their name.
Does your agency hold anything you cannot log into?
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